![]() (Although she did say at least one of the hot sauces beyond that point needed to be “illegal” and its creator “in prison,” she more than proved she could handle her heat.)īack in August, I sat down with Evans at a spicy curry event sponsored, hilariously, by Tums. “What is this called? Hot Ones or Cold Ones?” She proved she could get up to over 100,000 Scovilles without blinking. Unimpressed by the first handful of sauces, she wondered if Evans was tricking her. Megan also sidled up to the famed Hot Ones table, and never has there been a cleaner promotional concept: Megan’s entering the hot-sauce market, and the Complex show’s host Sean Evans is the arbiter of all things spicy celebby. Very few real celebrities (sorry Trisha) have dared venture into the mukbang space, but it’s the perfect showcase for Megan’s humor, personality, and ultimately her product. ![]() The next day, Megan released a Popeyes mukbang video where she showed off her hot sauce, saying, “It’s giving spicy. It’s super fun and camp and it’s giving Hamburglar. This is what we love to see in our fast-food advertising: a narrative. On Thursday, Popeyes released a trailer that finds Megan dressed as a Popeyes orange-rhinestone cowgirl who goes on a mission because - gasp! - “Someone stole your hottie sauce!” An anime Megan then hops on her bronco with her trusty Frenchie puppy 4oe at her side and gallops off into the night. The marketing rollout for Megan’s Hottie Sauce has been a master class in hype and knowing your brand. I’ll be filing my application to work the drive-through at Megan’s own Popeyes shortly wherever that may be (probably Texas), but first, I had to get my claws on this Hottie Sauce. Now she has vested interest, as a stakeholder, in ensuring that her Popeye’s tie-in is quality product. And unlike some celebrity fast-food collaborations that feel haphazard or tossed off, the announcement included an unprecedented detail: Meg would also become a franchise owner of five Popeyes establishments. Two heavyweights of the American South, beloved in their respective domains, combining forces. When Popeyes announced that they were collaborating with Megan Thee Stallion on a new Hottie Sauce and Hottie Meals, it made perfect sense and the hotties rejoiced. Yes, Megan Thee Stallion is the Popeyes chicken sandwich of celebrities. With hits like “ Savage,” “ WAP,” and “ Body,” she is a young sensation who does not miss. This summer’s “ Thot Shit” music video would make our year-end movies list if short filmés (and my opinion) qualified, and she’s started enough viral dance trends to single-handedly keep the lights on over at TikTok dot-biz. 1 singles, three Grammys, and knees deserving of their own insurance policy.
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